Our Tamil Traditional culture offering a feast at a grand scale and raising a huge amount of funds will impress anyone interested in communal harmony and social unity.
How Tamil Nadu traditional FOOD FEAST evolved over the years in its traditional form, used to be a poor or temporary economically down person's call for help, where one would organize a feast for friends and family in times of distress in return for monetary help. But over the past decade or so, the custom has evolved into an annual feature when families take turns to organize the feast, and raise money. And after natural calamities such as cyclone, tsunami, corona their numbers too seem to increase.
Despite the penetration of banks, the tradition continues to remain popular in parts of South India. In Madurai district in and around, it goes by different names — Illa vizha, kathani vizha, Poopunitha Neeratu vizha (family function) or Vasantha vizha (Spring function). Both these functions have no ritual or ceremony, but are organized with the sole objective of collecting moi — cash gifts. “Such functions were unheard of in earlier days. A village elder has seen the custom change over the years. “When I was a child, moi was given during a celebration like an ear-piercing ceremony, child-naming, weddings and such. Earlier, it was about people helping others, now it is like a chit fund, where the occasion itself is the virundhu organized to raise the money paid and some more, There are unwritten, yet rigid, social norms which dictate the payment of Moi. It has to be paid when the donor organizes a virundhu, or within five years before it is their turn to organize the feast again. The practice has become popular as it is seen as a loan without interest. When one pays the moi back, they can choose the extra amount, to maintain goodwill. “It is all based on honor and pride. You keep giving money until it is your turn to take a lump sum. It has become a vicious cycle,” After parting with their money, the guests go home content with the food, while the organizers, who have their coffers full, turn debtors — unlike in the traditional version of the custom. The records of moi given will be safely preserved, for generations with the family, and the return gifts will have to be commensurate, or more.
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